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Amazon Prime: Am I Naive or Ignorant?

January 14, 2012 7 comments

I tossed a couple of my books into the KDP Select program back in December. KDP Select allows Amazon Prime members the opportunity to download a book for free and read it at their leisure, then check it back in when they’re finished so they can get another one (free). For each borrow against my books I get an even share of the $500,000 pool Amazon set aside. This could be a good or a bad thing, depending upon what that share is worth.

For December it worked out to be $1.70 per borrow. Considering the books I entered were $.99 books (every book in my Vitalis series is only $.99), if I sold a copy I would only receive $.35. Having them borrowed, on the other hand, was far more lucrative for me. Even better news, the program worked so well in December that Amazon upped the port to $700,000 in January of 2012.

Now the flip side – I had 9 copies of two books borrowed in December. 9 * 1.70 = $15.30. Nothing outstanding but I’ll take every penny I can get at this point. So far almost halfway through January I have 6 borrows. I also slipped two more books into being Amazon only – Human Nature and Sex Sells. No borrows on those yet, but It’s only been three days so far and those aren’t big selling books. I blame the cover art I have on them for starters. I’m told the books are great (I agree, but I’m biased). The other reason marketing tactics, I’ve never used any. Time to put an end to that!

That’s the other benefit for authors in the KDP Select program: promotions. I can schedule 1 – 5 days in a 90 day period for each book to be offered for free. How does that help sales? It slips the book to links where people can find and grab it, and the more people that grab it, the more lists it gets on. That’s exposure, and exposure is what sells books for a little feller like me.

Thus Human Nature has been available for free yesterday and today. I’ll probably try it again next month some time. Sex Sells I plan to have go free on Tuesday and Wednesday of the coming week (January 17 & 18). Not long after that I’ll run New Beginnings (in my Vitalis series) free for a day or two as well as a gimmick to help boost interest in the release of the third book in that series (Parasites). Parasites will also be in the KDP Select program, for the Amazon Prime readers out there.

Speaking of Amazon Prime, WTF is it? I’ll be honest, before KDP Select I had no idea. I live in my sheltered world writing, working, and picking up heavy weights. I don’t get out much and when I do it’s because I’ve been dragged (kicking and screaming) to the mall so my wife can go shopping. I did, however, get a Kindle Fire for Christmas. It’s neat, I really enjoy it and I wish it would have been available a few years ago when I suckered myself into buying my iPad. C’est la vie. Shoppers remorse aside, the Kindle Fire came with a month of free Amazon Prime membership. So I got to see what all the buzz was about.

I still don’t get it. I hear Prime members get free shipping. Great… I’m not selling enough books to do much in the way of shopping yet though. Okay, what about borrowing KDP Select books? I tried it and was surprised to see I can only borrow one book a month, even if I return it. Suddenly it seemed much less worth it to me. It began to make sense why I wasn’t getting more borrows on my books. It’s a work in progress though, both for me and, I’m sure, for Amazon. If there’s more cool features to being a Prime member I’d like to learn about those too. Until then I’ll keep experimenting with trying to get more exposure for my books.

To learn more about Jason Halstead, visit his website to learn about him, his books, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

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