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I liken marketing to being similar to weight training and computer programming. What? Yeah, I know…bear with me. I used to be pretty slick with linear programming. For anybody who doesn’t know what that means, it’s all about writing instructions that are executed one line at a time. Great for a set process that always happens one step after another but not so great for everything else in life. I had a hell of a time making the jump to object oriented programming, it just didn’t make sense.

Then I actually took a class at a community college on it. Within the first couple of classes everything suddenly came into focus. I had just been missing the critical understanding of how it worked. I thought all programs consisted of procedures that started at the first step and had to hit every number up until they ended at (for arguments sake) the 10th step. With OOP you can start at step 1 then do step 5, then step 10…or any combination of other steps. It was amazing, and I’m still not explaining it very well in this post but I have done so successfully with past classmates and friends who needed help making a similar transition.

The same applies to weightlifting.  These days I’m a former competitive powerlifter. That means I used to pick up the heaviest weights possible in direct competition with other men my age and weight class. Whoever picked up the heaviest weight wins. I was moderately successful at it too, and even though I no longer compete I still train with a lot of those principles. It took me years to get there though, years where I had no freaking clue what the hell I was doing. I started off using machines, for Pete’s sake! Then progressed to occasional free weights with the canned 3 set s x 10 reps method focusing on the vanity muscles (chest, shoulders, arms). It took me years, literally, to keep going and find other exercises and to learn that I was an idiot. I needed to do more compound exercises (movements that used multiple muscle groups) and had to make my back and legs stronger. It took a long time and it took the help of some genuine people who really wanted to share and to help to make it happen for me. These days I train others and pass it on to those in need.

Seeing a trend? Well perhaps not, but there is one, I assure you. Marketing my books or websites I create or damn near anything is an art I have yet to master. Heck, I can’t even say I’ve learned to walk in that world yet. It’s going to be painful but I realize I have to figure out whatever the obstacle in my way is and overcome it, or at least find a way around it. And then, when that happens, I’ll be happy to pass that knowledge on to people like me who mean well but are woefully under-informed. Until then I don’t even know what I don’t know, so writing about it or asking questions seems pointless. Sigh…

But hey, in an attempt to blunder my way into something, my latest book, Dark Earth, has just been published by Fido Publishing. It can be found at http://fidopublishing.com/store/catalog/product_info.php?products_id=28&osCsid=ccef2020ba61fe392626e10a97141c09.

Dark Earth is also available at Smashwords.com (http://www.smashwords.com/profile/view/jhalstead) along with my other published or soon to be published books (Voidhawk and Wanted). Or, if you just want to stop by my web page (under construction at present), go to http://www.booksbyjason.com.

-Jason Halstead



Dark Earth

Dark Earth

Categories: Uncategorized
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