How to Advertise
Happy news, I set a new record for sales this month. Two records, actually – I sold more copies of Wanted this month than ever before and on top of that, I doubled last months sales a day before the end of the month. Ah hell, how about the hat trick – Wanted also broke the 20,000 mark in “all sold books” on Amazon. A couple more sales and it’ll break 10,000 – hint, hint. 🙂
But this is about advertising. How’d I get to where I’m at? Wanted has two review on Amazon. Sure, they’re both good reviews, but only two. It’s got a striking cover. Not the best, but it’s good. I’m tried my best to make the Amazon page appealing…but again, it’s one of many. So why is it doing reasonably well?
Pricing maybe? I’ve got it at $.99 at the moment. Yes, that helps. But it doesn’t pull people in to look at it in the first place. That’s a combination of me doing my best to make it available as many places as possible, including Twitter.
Ah yes, Twitter. The marketing mecca of the 21st century. I’ve amassed roughly 5000 followers and I regularly send out tweets that promote my books. Not directly, typically. Usually I’m either throwing out a snippet from a review and suggesting people check it out because, damn it, I’m proud of what somebody said in that review. At other times if I think there’s a particularly catchy phrase in a book I’ll tweet that as well. One of the best catch phrases in Wanted, for example, is: “We’re all whores, darling,” he said. “I ain’t judging you, I just don’t care.” If that’s not cool I don’t know what is.
And, of course, if you’re going to give people a reason to check out something, give ’em a link to do so! The easier you make it for someone, the greater the chance of generating that click. I’m a reader too and if I’ve got to do the extra work to find something like looking it up, odds are good you just lost me as a buyer. It’s not that I’m a prick, it’s that I’ve got a lot of things going on. I’m a busy man, and while my time is not any more valuable than yours is, it is valuable nonetheless. Treat your would-be readers with the same respect you want to be treated with and you’ll get a lot further.
I mentioned pride above. As in I’m proud of the reviews I’ve received. I don’t have a massive amount, but so far I don’t have a single bad review. Sure, I expect sooner or later I’m going to ruffle somebody’s feathers, but it hasn’t happened yet. That doesn’t mean I’m the next NY Times #1 Bestseller, nor that I’m a marketing genius. It just means I’m doing okay and connecting with the right people who like what I write. This is called targeting my market. I’m no wizard at it – in fact I’d say I’m more lucky than anything, but that luck is aided by trying to find people on Twitter to follow and tweet with who share my interests. Who wants the apple at the top of the tree when there’s one at the bottom that’s just as good and you don’t need a ladder? Pluck the low hanging fruit first!
More on pride. I’ll be honest (for those who don’t know me) and admit that I can be rather full of myself when it comes to a few areas. Weight lifting, in particular power lifting, is something I’ve excelled at (and suffered catastrophic injuries while doing). I figure that earns me the right to talk a little smack. My day job and many prior jobs and college degrees / certifications state that I’m an expert in the IT field, so I can roll my eyes with the best of them there too.
But writing? Writing is personal. Writing is pouring time and effort and life into something that comes entirely from inside. Every character has a part of me in it, and short of reality TV stars, who’s comfortable baring parts of their souls to complete strangers? So a positive review, a positive rating, or even a sale is nothing short of humbling. Every time somebody reaches out to me on Twitter, Facebook, my blog, my website, or via email and says they enjoyed what I wrote I’m filled with a warm fluffy feeling.
Maybe I haven’t become jaded yet, but I have a hard time seeing that ever get old. Reading a book is an investment not only in the money spent buying it but also in time. The time is generally for more valuable. Even at minimum wage a single hour would buy any of my ebooks. Reading them, on the other hand, will take considerably longer. If someone’s willing to spend that much time with a little piece of my soul and then come back and say, “Hey, good job, I really liked what I read!” Well, is there a better compliment to be found?
So to tie that back into the advertising aspect, do little things like this. Share with the world just how damned appreciative and amazed I am that they like what I’m doing. As Lady Gaga figured out, nothing is possible in this type of market with the fans. So for anybody who’s read one of my books or one day plans on it, my door’s open and, so long as you’re not a stalker who wants to wear a bodysuit made out of my skin, I’m always happy to talk.
And now another chance to check out Wanted because, well, it’s a fun book with a main character who reminds us all of how we’d like to act if only we could get away with it. Well, for the most part, Carl can! And when you’ve finished Wanted and have questions, head on back to find the sequel, Ice Princess!