Home > Writing > Three Months Later the Marketing Campaign Results Are In

Three Months Later the Marketing Campaign Results Are In

I spent a lot of money (for me) to promote my books, starting on 9/22 and running to 12/21. Specifically it was geared towards my Vitalis book, which is an omnibus of the first 7 novellas in that series. I blogged about it and tweeted about it as well as what the marketing firm did for me. I researched the firm at length and hoped for some rocking results. I didn’t expect any because that’s how I roll, but I hoped. And no, I’m not going to release the name of the firm because I don’t hold them directly responsible. They didn’t do anything wrong, as near as I can tell.

And to be completely fair they have a couple of tasks yet to finish. After all, there are 10 days left in the campaign and the project chart they published shows finish dates ending next week. So maybe something miraculous will happen just before x-mas. Yeah, I’m not holding my breath.

So here’s the numbers: Before the campaign started my average daily sales was 56.2 books. During the campaign the average dropped to 54.2 and that includes the release of two additional books in that time frame (Vitalis: Resurrection and Bounty).

The book in question performed thusly:

August (pre-campaign): 124

September (mostly pre-campaign): 108

October: 81

November: 82

December (forecasted based on mtd sales): 86

So that’s a kick in the pants. In May alone amongst all 7 novellas that are in the Omnibus I sold 5920 copies (at $.99 each). Now I’m struggling to hit 80 – 90? It kind of stings. I took all the $.99 novellas offline because of the massive hate they were receiving from reviewers that felt I was trying to screw them out of $.99 for each part of the overall story. It didn’t matter that each novella was a story in and of itself or that my intentions couldn’t have been further from that. That stung too.

Yes, May has been my best sales month since I’ve been writing. I’m hoping to get back up there in the future (and exceed it), but I’ve got a long ways to go. These days I’ve got 23 books available and another one in the works. I’m still clearing well over 1000 books sold per month, but that’s not enough to pay the bills by themselves. Fortunately for me, I’m a stubborn son of a bitch! I’ll keep writing and putting more stuff out there. Readers tell me they love what I do and they try to bring more people into the fold. My reviews these days are solid 4 and occasional 5 stars (with a 3 star outlier hear and there). The day will come and I won’t stop even when that day gets here!

Enough whining! Back to the promo firm / campaign review. My book income does not replace the income from my primary job that I lost very recently. Thus the sizable amount of money that I paid out for this campaign that did not give me a return on my investment is doubly painful. My recommendation to writers is to abstain from anything of this nature. It doesn’t do any good. You’re far better off spending money on editing and artwork to make sure you’ve got the most presentable and enjoyable story you can possibly have. That will generate sales.

As for the promo company I used, I still don’t blame them. All the guest blog posts I wrote I never received any notice of from my Google Alerts. All the other tasks I did – no clue where they went. I know the ad company tried their best, I just wish I’d listened to my skepticism. Still, I learned a valuable (and costly lesson). I may be naive when it comes to marketing, but I’m not stupid.

Oh, and by the way, it’s looking very promising regarding my job hunt. I’ve been contacted by so many recruiters and company’s that are hiring it’s nearly become harassment. I think this is a great time to have my skill set and education and be looking for a job – the economy, as far as I can tell, is definitely coming back around! I’ve accepted one, provided my security clearance with the DoD comes back clean. It’s going to move me back to Michigan but I’m really looking forward to the new job. Thanks to everyone who offered me warm thoughts and words of encouragement!

To learn more about Jason Halstead, visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

  1. December 13, 2012 at 19:41

    Hey Jason: I sympathize with your disappointment in the investment, and I’m glad you’re secure enough to share the data. I too have not been able to replace a job income with writing. However, even given your extensive backlist, I think you should be proud to be moving so many books–1000 per month is nothing to sneeze at, at any price.

    Negative reviews are becoming part and parcel of my life, as well. It only means you can’t please everyone–nothing more.

    Keep truckin’.

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