Home > Writing > Is That a Roll of Quarters in My Pocket?

Is That a Roll of Quarters in My Pocket?

Change. Some people love it, some people hate it. I’ve got a bunch of sliding around in my truck and I’m annoyed by it. I used to use it for vending machines at work, but the place I’m at now is a company that makes micro-markets. They’re pretty cool, you should check them out if you don’t know what they are.

You guessed it though, this post has nothing to do with vending machines. Or pocket change. Or anything resembling a roll of quarters in my pocket. It has to do with necessary changes to move ahead in life and do the things that need doing. In my case, the change involved switching my mailing list for my newsletter. I went from a simple text based email I wrote up every month and sent out via a group of people that had told me they wanted to get emails from me to a fancy mailing list program called Mailchimp.

I’m not getting any kickbacks from any of the links to these companies, mind you – I’m just trying to help anyone interested in learning more. With Mailchimp I have to say I was impressed. The setup was easy, as was importing my existing base of people that had signed up for my newsletter. I’m finding that it offers analytics that are pretty cool too – it helps me learn if I’m wasting my time or not. The answer is not, so that means I push ahead.

You’re possibly thinking that I’m an IT guy and a programmer at that. Of course setting up something is easy. Well let me tell you that I may be able to whip up some pretty cool stuff from time to time, but having to design something for this was not on the plate. I wanted quick and easy. And I got it at a price that was more than reasonable (my level of usage is free – how much more reasonable can you get?). So when I say it was easy I mean it.

So newsletter #1 went out and 40% of the addresses opened it. 3.8% clicked on something in the newsletter. Seem dismal? Well the industry average is 15.6% opening the mail and 1.8% clicking on something contained therein. That’s a win to me, but I’m one of those patient grind it out and achieve success through hard work kinds of people. If you prefer instant success then you probably don’t need to read my books or anybody else’s – you’re living in a fantasy land already!

So there’s nothing exciting about this blog, it’s just a bit of a public service announcement to fellow writers about something I found that seems pretty slick, easy, and affordable. What do I get out of it? Not a darn thing – unless you’re interested in being put on the newsletter mailing list and want to click here to sign up for it.

 

To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

 

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