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Snuggling Up With a Naughty Nook to Read

I was stricken by some inspiration last night to do some data mining. It happens every now and then, I’m a numbers and stats junkie. Hey, admitting I have a problem is the first step to overcoming it, right?

So anyhow, I focused on my 3rd quarter Smashwords results. I’ve been experimenting with Kindle Unlimited on Amazon and trying to figure out the best way to reach the most people. Sales have taken an epic leap into a giant brown and smelly sinkhole, so every person reached is bigger than ever.

What I found was very interesting, to say the least. Over the July – September period, I made roughly $800 on iTunes. Whether that’s good or bad is irrelevant for this discussion. Why? Because Dawn Michelle, my wife, made $80 on iTunes in the same period. My theory behind that is iTunes customers prefer science fiction and fantasy over paranormal romance.

The next significant sales figures came from Barnes and Noble. For Jason Halstead (that’s me, in case you’re just joining), I had $0 sales at B&N via Smashwords. Not surprising, almost all of my B&N titles go directly through B&N. They work out to approximately $10 – $30 a month in royalties. Nothing to get excited about. Dawn Michelle, on the other hand, rocked well over $400 on B&N sales for that 3 month period!

There’s really only one conclusion I can draw from this data – Nook readers like smut! Okay, maybe that’s too rough. They like romance. Paranormal romance. With some spice. In other words…furry porn. (sorry, I couldn’t resist).

So what does this mean for me? Well, I’ve moved some of my titles over to strictly being on Amazon and taking part in KDP Select / KU to allow borrowing. It’s saved my bacon so far this month too. I haven’t seen sales this low in 3 years and I don’t know what the hell is going on, but KU borrows are making up for the lackluster sales by averaging 5 – 10 borrows a day. My wife’s books, on the other hand, have done better by being available on multiple venues (especially those naughty nook owners – god bless you folks!), so we’re going to make sure her new series stays as available as possible.

Her new series? It’s paranormal romance again – and the beta readers are saying it’s even better than the Claimed by the Beast series. It picks up after her story in A Kiss of Christmas Magic ($.99 bundle of over 1200 pages written by 20 different authors – it’s available as of today). And it continues the original Claimed by the Beast series by telling Beth’s story after the fur settles. Oh, and this time, instead of shifters, the focus is vampires.

I know, I know, a vampire romance…sigh. But she’s made good on her promise that there will be no sparkling.

Crap, the new series is called Blood Kissed, and the first book (First Kiss) is available for pre-order. Book 2 is called Forever Kiss and is in the editing stages now.

As for me? Book 2 in my Serpent’s War series, I’m shooting to have it out sometime in the Christmas – early January time frame. Even though sales have been abysmal for book 1, it’s a great story and I have to write it. And, hopefully, more people will get into it as time passes.

 

To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

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