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Posts Tagged ‘promotion’

Look Ma, New Ads!

February 12, 2015 Leave a comment

Continuing the website rebuild project I’ve added a section on the bottom left. I forget what I called it, but it’s under my newsletter signup form. The content of this section is a single ad chosen randomly among the ads I have on file. So far I’ve got four, one for my wife, a couple of other authors, and another to a new website put up to showcase free reads on the Kindle.

My plan? Millions of dollars in advertising revenue, of course! Okay, maybe not. In fact, I’m not charging a damn thing for this. Stupid? Maybe, but I don’t figure I can justify charging until I know if it does any good. So far the results are disappointing, but I am tracking the number of displays and number of clicks. Then, if things do eventually start working out, I may dig deeper into monetizing it.

But how? Am I going to be one of THOSE guys that charges for ad space? Maybe…but probably not. I’d rather go with an affiliate account and spare my fellow starving writers. That and I have this annoying habit of trying to help people. Sure, my ulterior motive is that if they succeed I can ride their coat tails into greatness, but so far I remain firmly entrenched in the helping others mode.

This experiment did get me thinking though. What other web pages can I build up to help myself and others? The http://www.readfantasy.org ad I added last night really got me thinking. Except that’s already been done now, so what else can I do? Happily taking ideas if anybody has them.

And yes, I need to build up a website for Dawn Michelle too, but that’s going to take a little more time and effort. Meanwhile I’ve still got to write. Rise of the Serpent is coming very soon and I’m on chapter four of Out of the Dark, book two in the Dark Universe series. At this rate I should have Out of the Dark ready to go by mid to late March, as long as I can do my part and my editor and cover artist are available.

To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

The Universe Works in Mysterious Ways

November 26, 2014 Leave a comment

I’m willing to admit that I’m a little scared right now. Ever since Kindle Unlimited came out, my sales have been slipping more and more into the land where good books go to be forgotten. I’m terrible at promotion, I admit it, but my mantra has always been “write more books.” I’m good at that, and I’m closing in on having 70 titles out there now because of it. But with sales falling lower than they were in early 2012, it’s seems like that’s not enough.

The bundle my wife’s story was included in hit the NY Times and USA Bestseller lists (A Cold Winter’s Bite, found in A Kiss of Christmas Magic), but that happened thank to the hard work of a lot of people, as well as a sizeable marketing fun. I don’t have the same resources, so I have to fall back on writing once again.

That’s where the good news comes in. I was planning on writing book 2 in my Serpent’s War series next, but I’ve been smitten with another idea. That and Servant of the Serpent sold approximately 10 copies in the couple of months its been out now, so not many people are clamoring for book 2 yet. If you happen to be one of them, don’t worry – I will write it. Just not yet.

First I want to share my new idea and share my excitement with it. It’s science fiction, to start with, and it takes place roughly a hundred and fifty years in the future. We’ve made contact, you see, and that brought down a whole bunch of visitors.

 

War? Famine? Slavery? Bloodshed? Not exactly. Maybe not at all – I haven’t even considered the first contact story yet. I’m focused ahead of that a bit, after humanity has joined the space race utilizing alien technology. Humans are the minority, but we’re doing our best to catch up fast.

 

This particular story will pit a mixed crew on a mission to explore an undiscovered system in search of a mysterious coordinate. They aren’t exactly sure what they’ll find there, and the creature they are escorting isn’t willing to share.

 

What happens next? Well, that would be giving it away! Arthur C. Clark once set forth the thought that technology so advanced as to defy our understanding would be viewed as magic. To that end, I will say that with the inclusion of alien races and cultures, there is also going to be a fantasy element to the story. Or perhaps it’s merely a new dimension science has yet to uncover? Reality as we know it is going to take a serious twist.

 

Here there be monsters. In Space.

 

To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

NY Times Bestseller At Last!

November 20, 2014 1 comment

Yesterday the bundle, A Kiss of Christmas Magic, was listed on the NY Times bestseller list at spot #11. It pegged #31 on the USA Today bestseller list. For those that follow this blog, my newsletter, or website / Facebook page, you might remember the second longest story in that bundle is by Dawn Michelle. Dawn Michelle happens to be the name my wife and I write under (and it’s also her name, if you want to get technical). So, in a roundabout way, that means after five years of being a professional writer, I’m finally a NY Times bestselling author. Queue up the confetti, sirens, parade, and line of celebratory cocktails.

Then I checked my daily sales this morning. On the same day I sold 19 books and Dawn Michelle sold 4. How’s that for taking the wind out of my sails? Or sales…whichever spelling you prefer (see what I did there?)

I have to say that, hands down, the group of writers I worked with where fun, amazing, and professional. Well, a few times we might not have been professional, but it was in a fun and energizing sort of way. The point is, every one of them deserves it, and every one of them is a damn fine writer on their own merits.

What the process also told me is that being a great writer isn’t nearly enough. I always believed that if you write a good book, and write enough of them, the volume and quality of work will speak for itself. The readers and sales will come. Life will be good. After nearly writing 70 books and receiving a lot of outstanding reviews and praise, I’m here to say that enough isn’t enough.

To hit the list we needed the combined might of a whole lot of fan bases, first and foremost. Some of the authors have dedicated fans in numbers that left me staggering. I learned a LOT in the process, including the sheer masses of paranormal romance readers that are out there. I mean…wow! There’s a lot.

But that wasn’t enough, we needed more. That more came in the form of literally thousands of dollars spent in advertising. I can’t begin to grasp where all of it went, but there was a lot of ads out there getting the word out. That was a huge contributer. It bumped us up to our peak of #15 on the Amazon bestselling chart (all paid books).

So this is me being happy and also warning fledgling writers out there. Sure, there will always be exceptions to the rule that skyrocket to the top for no reason other than right time, right place, right luck. The over 99.9999% of us have to bust our asses. It’s a business and there’s no such thing as fair play. Write your asses off and understand it doesn’t end there. There’s a lot more to it than that. And if you’re like me without a budget for such extras, that means figuring it out and finding the time to do it yourself.

Good luck my friends – now that I’ve hit the NY Times list my plans are… write another book.

 

To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

Den of Sin

A subject like that implies decadence at the least, with possibly some hedonism and bloodshed mixed in. I suppose that’s not too far from the truth since this post is my attempt to advertise and advertisement. Once your head stops spinning, read on!

Today I’ve got a promotion going out over at Kindle Books and Tips for a book. It’s none other than the book J. Knight Bybee and I wrote together called Devil’s Island. Devil’s Island happens to be the first in the Fallen Angels series, and this promo is our attempt to both advertise the sale price of $.99 in conjunction with the new release of Devil’s Rising, book 2 in the series.

Given the book titles and the title of this blog post, you’ve probably got an idea about the books genre. Yes, there’s a load of occult and religious stuff going on. No excessive preaching or anything of the sort though. Our mission is to entertain, not to make you feel guilty.

And oh yeah, there’s all sorts of entertainment. I really had a lot of fun working on these books (and continuing the project on the next book in the series). So much character growth and development with characters that anyone can identify with.

But enough of me, already! Go check out the promo over at Kindle Book and Tips. Give this page, that page, or any other affiliated page a like to help us spread the word.

Book 1 of the Fallen Angles series by Jason Halstead and J. Knight Bybee

 

To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

 

Hoping for a Better Tomorrow

Mathew McConaughey won an Oscar the other night for his work in the movie, Dallas Buyers Club. This isn’t news at this point, so let’s move on to speech he gave. It was a speech that I found to be rather peculiar.

Mr. McConaughey rattled off three things that he needed every day. And then he ended the speech with a quote from Dazed and Confused, which I personally considered one of his finer roles. All in all though, the speech left me a little confused and wondering if he and Gary Busey have been spending a lot of time together.

I’m not here to discuss or judge the merits of that speech other than to draw attention to one of his three needs. He mentioned he needs someone to aspire to be. The target of that need is himself, 10 years in the future. It sounded a little cheesy to me in the speech, but the important part is the recognition of what potential the future holds and the fact that with hard work and hope can make for a great tomorrow.

For example, two days ago I would never have guess that my futuristic sci-fi book, Vitalis, would shoot from being in Amazon’s 18,000 – 19,000 ranking to being 2,412 this morning when I woke up. A book about the future with a bright future. It’s almost like a self-fulfilling prophecy.

Now my book and Mathew McConaughey have nothing in common beyond that tenuous line of logic, but if he wanted to pick a character to portray in a movie of the book, well, I would be open to talk about it. We could even call it the Vitalis Buyers Club…

Jokes aside, I’m very excited to see Vitalis doing so well. So I’m writing this, to try and convince other people to go and check it out and  share my excitement with me. Readers write me about the Vitalis books and I love discussing the story with them. In fact, there’s been a few times where I’ve had new ideas, twists, and even characters arise from those discussions. And for only $.99 for a novel that’s well beyond 100,000 words, how can you go wrong?

So please, give it a look and some honest consideration. Vitalis has metric tons of fast paced excitement involving pirates, aliens, a new world, insufficient resources (including clothing, in some cases), politics, intrigue, and even a few crazy people. And unlike a lot of sci-fi the science isn’t there to be the story, it’s there to sit in the background, be cool, and allow the story to take place. As a few readers have said, Vitalis is a great intro into a genre (sci-fi) that they never had any interest in before.

 

Bestselling sci-fi anthology, Vitalis, by Jason Halstead

Vitalis on Amazon

Vitalis on Amazon UK

 

To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

The Ultimate Zero Calorie Desert

September 25, 2012 Leave a comment

This article has nothing to do with food. I apologize to all the sweet-craving and fad-diet mongers out there, but read on anyhow, you might like this. This is about persistence and setting (and achieving) goals. And it’s about picking up heavy things. What about writing? Well it applies there too, just read on to see why.

I used to be a competitive powerlifter. Back in 2009 I suffered a catastrophic injury that made my world come crashing down around me. I ripped my left pectoral muscle off of my left arm during one of my final training sessions for a powerlifting meet. A month later I had surgery and was told I would never bench heavy again. Even worse was that I was moving in another month after surgery, so I wouldn’t be able to go through insurance-based therapy. That meant I had to put my own therapy program together at my new home in Utah. I couldn’t just give up lifting – part of who I am is centered around being a big and strong guy. I had to find another way.

I can’t say whether my version of therapy was better than a licensed physical therapist’s or not, but I do know that I started lifting seriously six months after surgery. I’d been doing all sorts of other exercises up until that point to try and teach my body how to use the reattached muscles and build up supportive strength as well as shore up the reattached tendons and connective tissue. Within eight or nine months of my surgery I was back up to 90% of my previous strength as far as my upper body was concerned. I’d also gotten my lower body strength back up to my previous competition best.

It’s been a couple of years since then now and life complicated things by getting really busy. Recently I’ve redoubled my efforts in the gym and I’m happy to say I’m back up to where I peaked post-incident. As a matter of fact I’m even reaching new personal bests when it comes to my lower body strength. I’ve accepted I’ll never bench press what I once did, but that doesn’t mean I’m still not hoping to trick my body into working its way up there again!

The moral of story is one of persistence and setting realistic goals. Sure, maybe one day I’d like an impossible dream, but that’s not a realistic goal. It doesn’t mean it won’t or can’t happen, it just means I have to break down the path and create smaller goals along the way that are achievable. Like the tortoise and the hare, success for 99% of us is achieved through hard work and determination. Whether it’s benching over 400 pounds of learning to surf with one arm, there are examples all around us of people that have done what somebody said was impossible. And if one person can do it, than so can I and so can you.

What does all that have to do with desert? Simple, after each achievement I’ll look back and have a warm and fuzzy feeling not so different from a great piece of cheesecake (or whatever favorite desert). I’ll know I accomplished what I went after and I never failed something because I didn’t try or work hard enough for it. And when I’ve done all I can do and the end is near I won’t have any regrets for things I didn’t try. I think that’s more fulfilling than any combination of sugar and flavors. And who knows, if the goal is lose a little weight than maybe basking in that triumph helps keep the calories off too.

How would this apply to writing? That’s easy too. Setting goals applies to everything in life. My goal is to be a successful writer. I’m doing okay right now, but nowhere near good enough to hit the numbers I need. I’m trying different things to make that happen, from some marketing and promotion – including a three month promo campaign I just started on Monday (which I’ll share the results of as I get them. Ultimately my path to writing success involves writing though. I just keep on writing more books. Life has slowed me down a bit over the last few weeks but I’m still hard at work on my next book. Since your curious, my current project is the third book in the Wanted trilogy.

And after I finish that one I’ll start in on the next – I don’t believe in wasting time between novels. I’m not sure what the next one will be, unfortunately, but I’ve got several options. Presently I’m leaning towards a sequel to Child of Fate, which is a fantasy novel that should be released late October or early November. My third Wanted book will hopefully make it out shortly after that, mid to late November.

And now back to your regularly scheduled day. Just remember as you go about it to give yourself a goal to accomplish with some challenge to it. Enough to make you feel good about accomplishing it and once you’ve done that, do it again (new goal, not the same one). There’s power in victory, and once you become addicted to it the sky’s the limit!

To learn more about Jason Halstead, visit his website to learn about him, his books, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

Living My Fantasy

September 4, 2012 Leave a comment

I’ve been quiet lately. Too quiet, perhaps. After a flurry of blogging a few weeks back I dropped off the face of the earth it seemed. All is well, I just got busy. I had to write a host of blog posts for an upcoming promotion I’m doing for my Vitalis book, plus I’m finalizing the sequel to Vitalis (Vitalis: Resurrection) for release in a couple of weeks. I’m also going out of my way to coerce people into writing reviews for Vitalis and other books of mine. Between all that and a labor day weekend long road trip kept me pretty incommunicado.

But wait, there’s more! I’ve been hard at work on Child of Fate, my new fantasy novel. This is going to be a long one and it’s a lot of fun. Hopefully I’m past the halfway point by now but I keep coming up with more things to add into it that I can’t resist! That’s great news for readers because I have hundreds of ideas for things to do down the road as well, which will lead to many sequels. What can I say, I lead a very active fantasy life. ;-)

A high level sample of what’s going on right now involves the hero and his friends trapped in a large complex of caves. They’re trapped between several clans of goblins intent on killing them and a small army of trolls and ogres that have been sent to find and butcher them. They’ve managed to escape immediate danger, but only at great sacrifice. And the main character, a farm boy turned warrior before his prime, just opened a door and was greeted by something large, green, and toothy. And Mr. Toothy just invited them into his home…what can go wrong? Did I mention the goblin in the corner named, “Bonky?”

Admit it, you’re a little curious now… hang in there, I promise to finish it as soon as I can! I’m still shooting for an October release on it, although it may be late October at this rate.

To learn more about Jason Halstead, visit his website to learn about him, his books, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.

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