I was stricken by some inspiration last night to do some data mining. It happens every now and then, I’m a numbers and stats junkie. Hey, admitting I have a problem is the first step to overcoming it, right?
So anyhow, I focused on my 3rd quarter Smashwords results. I’ve been experimenting with Kindle Unlimited on Amazon and trying to figure out the best way to reach the most people. Sales have taken an epic leap into a giant brown and smelly sinkhole, so every person reached is bigger than ever.
What I found was very interesting, to say the least. Over the July – September period, I made roughly $800 on iTunes. Whether that’s good or bad is irrelevant for this discussion. Why? Because Dawn Michelle, my wife, made $80 on iTunes in the same period. My theory behind that is iTunes customers prefer science fiction and fantasy over paranormal romance.
The next significant sales figures came from Barnes and Noble. For Jason Halstead (that’s me, in case you’re just joining), I had $0 sales at B&N via Smashwords. Not surprising, almost all of my B&N titles go directly through B&N. They work out to approximately $10 – $30 a month in royalties. Nothing to get excited about. Dawn Michelle, on the other hand, rocked well over $400 on B&N sales for that 3 month period!
There’s really only one conclusion I can draw from this data – Nook readers like smut! Okay, maybe that’s too rough. They like romance. Paranormal romance. With some spice. In other words…furry porn. (sorry, I couldn’t resist).
So what does this mean for me? Well, I’ve moved some of my titles over to strictly being on Amazon and taking part in KDP Select / KU to allow borrowing. It’s saved my bacon so far this month too. I haven’t seen sales this low in 3 years and I don’t know what the hell is going on, but KU borrows are making up for the lackluster sales by averaging 5 – 10 borrows a day. My wife’s books, on the other hand, have done better by being available on multiple venues (especially those naughty nook owners – god bless you folks!), so we’re going to make sure her new series stays as available as possible.
Her new series? It’s paranormal romance again – and the beta readers are saying it’s even better than the Claimed by the Beast series. It picks up after her story in A Kiss of Christmas Magic ($.99 bundle of over 1200 pages written by 20 different authors – it’s available as of today). And it continues the original Claimed by the Beast series by telling Beth’s story after the fur settles. Oh, and this time, instead of shifters, the focus is vampires.
I know, I know, a vampire romance…sigh. But she’s made good on her promise that there will be no sparkling.
Crap, the new series is called Blood Kissed, and the first book (First Kiss) is available for pre-order. Book 2 is called Forever Kiss and is in the editing stages now.
As for me? Book 2 in my Serpent’s War series, I’m shooting to have it out sometime in the Christmas – early January time frame. Even though sales have been abysmal for book 1, it’s a great story and I have to write it. And, hopefully, more people will get into it as time passes.
Not so long ago Amazon came out with a new tool for writers. A reporting dashboard that shows close to real time sales of their books on KDP. It’s cool, I have to admit, and really helps see how things are unfolding in a meaningful way. Things like promotions, new releases, price changes, etc.. And it helps the neurotic writer that can’t help but check their sales constantly have the data at hand almost immediately.
Me, I got over the addiction to staring at numbers a long time ago. Now I still check regularly, but not for a narcotic buzz. I do it to track progress and have reliable data on what works and what doesn’t. It’s a constant ever-learning process too, so it’s important to know what’s going on. And, I’ll admit, there are times when a big surge will still make me giddy as a school girl. Although I can’t ever remember seeing a giddy school girl, you get the idea.
Last night we (myself and Dawn Michelle, my ravishing wife) released the fifth part of her Claimed by the Beast paranormal serial romance. This morning when I checked a few minutes ago to see if it had gained much traction I saw an amazing thing. Not only is it doing quite well so far, but for the first time in, like, ever we’ve sold more books today than we’ve given away as freebies. The difference is pretty minimal (9 books more sold), but I’ve never seen anything like that before. I don’t expect to see it again, honestly, but it’s pretty cool.
Why not? Well, I have multiple books that are free and the first one in Dawn’s Claimed by the Beast series is free also. Want to know more about them? Here’s the links:
And here’s the cover and blurb from Dawn’s latest serial:
The life of a teenage girl is never a simple thing. From drama to decisions made without considering the repercussions, Crystal has to live with the consequences. Her mistakes have cost her more than just a normal life, they’re threatening her friends and family as a savage monster stalks the people she loves.
Even her whirlwind romance is starting to fall apart around her, making her second guess herself. Is living the life she dreamed about worth the people that get hurt along the way? It’s a price that her enemies are only too happy to help her pay.
As for me, I’m nearly finished with Voidhawk – Broken Shards. After that I’ll help my wife with her next project, something that is related to the Claimed by the Beast series but is a historical paranormal serial romance (we’re trying to see how many genres we can hit at one time). Then I’ll be back writing more about Vitalis. Or at least that’s my plan so far…
If you’ve noticed you can hear a pin drop in here lately it’s because I’ve moved my blog to http://www.booksbyjason.com/wordpress. But don’t fret, the old posts have been moved too! It’s cleaner and a better set up, but it could use a little love. So check it out, sign up there (again, if you signed up here), and I promise to keep sharing my trials and tribulations on my quest to become one of those rare writers that doesn’t need a day job.
To learn more about Jason Halstead visit his website to read about him, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com.
I spent some time in the waiting room at the hospital emergency room last night, then later in an actual room in the ER. I brought in my wife’s Kindle for something to pass the time and while browsing through the items on it I had a few discoveries. No, not discoveries like some great reads, rather discoveries that alarmed me. I had a hell of a time trying to find something worth reading! On the Kindle screen the cover is too small to see much of it, plus it’s black and white. The title was all that stood out. So other than a few searches I conducted I mostly browsed through the top 100 lists. I selected a few that found away to pique my interest and downloaded the samples of them to check them out. That’s when epiphany number two struck.
A lot of the books on the Amazon best selling lists suck! Oh sure, there are varying levels of suckage, and in some cases he story was interesting but just not enough to compensate for the errors in flow or the technique (or lack thereof) in which the story was told. I even checked out a story from a Twitter friend of mine and found it to be close, but still a disappointment. How is this happening?!
A lack of control is the answer. Self-publishing is taking the literary world by storm but I can see how the near obsolete publishing companies of old laughed at it initially. It’s hard to believe people will accept the quality found within these self-pubbed books compared to what they’ve grown up on in properly edited print versions. To be fair, some of the problems are conversion issues. Some. The rest…not so much.
And that led me to a moment of controlled anger. Why are these books ranked so highly when mine, which flow far better and have a much more polished look, languish in lower ranks. Am I saying my books are better than these bestselling top 100 lists? Yes, yes I am. Sure, I’m biased, but amongst 11 published titles my lowest review is a 3 and no, I don’t have my wife and family posting reviews for me. If you don’t believe me I’ll accept that challenge and suggest you try out a couple of my books and compare them to other books in the top 100 list for the same genre. No, not the ones written by the famous NY Times bestselling authors that have been around for years, but the other indie authors out there.
As for how those other guys got on the top lists with only average work, the answer, clearly, is networking. Some of these authors must have people on tap ready to snatch them up in quantities necessary to propel them onto the lists and then, once there, the titles often take care of themselves. My experience with the Kindle proved that the easiest way to buy a book is via the top lists. If it’s not on there an author is fighting for table scraps.
No, I don’t have a suggestion for people to help them find books in a better way. Well, aside from typing my name into the search box, that is. :) Seriously though, I’d advise readers when they find a writer they like to share the word and give them as much of a boost as they can to help them get up there. Without sales we lose heart (and the ability to pay bills), and that means we can’t write and publish as much since we’ll have to get a real job.
To learn more about Jason Halstead, visit his website to learn about him, his books, sign up for his newsletter, or check out some free samples of his books at http://www.booksbyjason.com
Random thoughts bounce around in my head. Sometimes it happens so quickly it can be dizzying. Other times great ideas occur, but they’re gone before I even realize the potential behind them. Not so with the idea that whacked me in the back of the noggin last night. I turned it around, looked at it, sniffed it, and then even tasted it. Through it all I avoided any thing distasteful to my palate. Having passed the sniff and taste test, the idea has to be golden, right? Well I’m going to find out.
I am hereby putting out a call to my loyal readers, blog or books. I’m looking for a few good beta readers. No editing skills are required. No writing skills are required. Heck, if you can read you’re potentially qualified! Some stipulations apply of course (confidentiality and whatnot), but we can discuss those if you decide your serious about it.
So what’s in it for you? An early (and free) pre-release version of whatever book I’m working on – and I write a lot of books! I’ve got several queued up for release as we speak in fact, and I’m always working on more. Did I mention the books are free?
‘That’s great,’ you’re thinking, ‘but what’s it in it for him?’ Glad you asked! I’m after more reviews to be put on my books when they’re released. Honest reviews too, not just blowing smoke and claiming it’s an instant 5 out of 5 simply because you got it for free. If you’ve got a blog and want to mention it there too, that’d be great as well, but that’s a secondary consideration for me. And of course I’m also seeking feedback on anything you did or didn’t like about it. What worked, what didn’t, etc..
So if you think you’ve got what it takes and are interested in getting your hands on some science fiction, fantasy, paranormal, and occasional other genre books at no cost to you aside from a paragraph of words, let me know! Email me here: email@example.com.
Nothing religious about this post – rather it’s all about the lack of birth control endorsement and encouragement to reproduce. So, too, should a writer be prolific. The more material a writer has out, the better the chance of income. More work means more exposure, which means more people interested, which means more sales. Of course it goes without saying that it should be quality work, but unless you’re Will Smith or Warren Buffet, the odds of predicting what’s going to be successful and writing something that matches the timing is a long shot, at best.
Don’t take my word for it though! I don’t have anything to back this up, other than a slowly increasing volume of books sold. There’s plenty of other sources that support this, from other writers suggesting the most important thing a writer can do is write to rough stats that show the more lines you have in the water the better your chances of catching a fish.
Something I stumbled across last night on the topic gave me quite a kick in the pants. The suggestion was relating to back lists, or pieces written that never left the hard drive / were retired from public consumption. Why are they were they are? In the age of ebooks there is no shelf-life, just a steady stream of new people looking for things to read. Is it because you, the writer, feel that it’s poorly written? Are you ashamed of it? Or perhaps it’s something you wouldn’t want your mother knowing you wrote. That’s not much different from having a money tree grow in the back yard but insisting on not plucking the fruit from it because you’re afraid it would hurt the tree. The answer? A pen name!
Branding is a key part of being a writer, and a lot of work goes into establishing and perpetuating that brand. We blog, we tweet, we read / review, and we write. We do other things too, hopefully most of them keeping us out of jail. But if you write something you feel may not be good for the brand you’ve been establishing, then put it out there under a pen name instead. Don’t focus so much on creating that brand, just let it do its thing on its own. Sure, maybe it’s slower, but our focus should be on writing and on doing what we enjoy the most, otherwise writing isn’t about living the dream, it’s just another job. And trust me, there are plenty of jobs that pay a decent salary out there that are a hell of a lot easier than being a writer.
So go forth and multiply! Or at least let your writing do the multiplying. Write like bunnies that got into a bottle of Viagra.